Fields of activities:
» Other social sciences
Brief description of your activity focus
Details about Expertise / Competences / Technologies
My research expertise is on services marketing with focus on sport and tourism serices. Moreover, consumer behavior, e-marketing, brand management, product promotion, and marketing non profit organizations are within my research interests.
I have very good research skills and especially in quantitative research. Statistical analyses I know how to use are: Mulptiple Regression, Exploratory Factor Analysis, Disciminant Analysis, Classification Analysis, Cluster Analysis, ANOVA, MANOVA, ANCOVA, MANCOVA, Path Analysis, Confirmatory Factor Analysis, and Structural Equation Modeling.
Use of Technologies/Computers: Windows 2003, 2007 (Microsoft Word, Excel, Power Point, Access), Designer, Page Maker, SPSS, LISREL, E-Mail, Internet.
Macintosh: Microsoft Works 2.0 and 3.0 (Word Process, Database, Spreadsheet, Draw), McWrite, Inspiration 4.0, McPaint, SPSS.